I just found this out but for all of you who didn't know:
BOYCOTT ROCK STAR ENERGY DRINKS
Russell Weiner, CEO of Rock Star, is the son of Michael Weiner, known better as extreme right-wing radio talkshow host MICHAEL FUCKING SAVAGE. Savage expresses extreme viewpoints filled with anti-immigrant, gaybashing, intolerant, hate-filled sentiments. He has applauded the abuse at Abu Ghraib prison in Iraq, opposed aid for tsunami victims, and called for the dropping of nuclear weapons on an an Arab country, any Arab country. He was fired from a brief stint at MSNBC after telling a gay caller to "get AIDS and die". He runs a group called The Paul Revere Society, which among other things, calls for the imprisonment of anti-war activists for sedition.
Rock Star is a family business. Michael helped formulate the drink, drawing on his long-time background as as a botanist and herbalist. Wife and mother Janet Weiner handles Rock Star's finances. Russell has toured with his father, helping to promote his father's extreme beliefs. By all accounts, he seems to share these beliefs enthusiastically.
http://mediamatters.org/issues_topics/t
Drink some damn coffee.